On June 19th at a party at the New York Hard Rock flagship, Black Eyed Peas front-man unveiled uniforms designed exclusively for the Hard Rock Hotel and Casino chain.
"My goal was to create a look that exudes upscale rock 'n roll, leveraging the essence of the brand while contemporizing the staff's wardrobe to provide a more stylistic and fashion-forward appearance." says Will.i.am.
His new designs will debut at Hard Rock’s two newest properties: Hard Rock Hotel and Casino Biloxi, opening July 7, and Hard Rock Hotel San Diego, opening Fall 2007. Hard Rock staff will wear the uniforms at eight other Hard Rock Hotel and Casino properties in operation or development in 2008.
The celebrity designer also has with Antik Denim, a clothing line called i.am Antik, – a collaboration with design partner Lor-E Phillips.
pictures: scoopedlikeicecream.blogspot.com, starpulse.com