Partnering with Coach, Selena Gomez has launched Coach x Selena Gomez. There are many fashion lines endorsed or launched by celebrities who have varying degrees of input into the design of the clothing or accessories. However, every piece in the collection has the star’s personal touch. The fashion collection for Coach consists of clothing, handbags, iPhone cases and other accessories. She describes this collection as “classic, simple, easy”.
Selena Gomez wears the Selena Slip Dress, the Selena Cardigan with the Selena Bond Bag in Wine with Crystal Embellishments in the photo.

Pieces throughout collection are color themed in cornflower, peony and chalk – soft, pastel pink, blue and dusty white hues. Juxtaposed with this color theme are pieces – mostly handbags, wallets and iPhone cases – in black and a deep wine color. Continuing with the theme of contrasts, both crystal encrusted gunmetal and gold color accent the accessories.

Some of the items in the 40 piece collection are emblazoned with a Selena Bunny design or the quote “Not perfect, always me” in the celebrity’s own handwriting. As to the significance of the design elements, this is what Selena Gomez told E! News:
- Inspiration for the quote “Not perfect, always me” – “The favorite thing you hold on to is never perfect..”
- Inspiration for the Selena Bunny design element – “it is like safety blanket feeling, where you bring a teddy bear with you. It represents your favorite thing that you hold on to is never perfect.”
Watch the video from E! and and afterwards, see key pieces from the fashion collection+ an ad for the collection on the next page of this article.