Celebrity fashion blogging is the next arena of pop culture to be tackled by ubiquitous pop culture vulture, Perez Hilton. Known for attracting controversy as well as hits on his blog PerezHilton.com, Perez Hilton aka Mario LaVadeira, launched CoCoPerez.com in August to expand his “new media” empire.
While some in the blogosphere, such as thebudgetfashionista.com, bagsnobs.com and the original creators of coutorture.com have achieved a measure of cyberspace success by more palatable means, Perez has used the technique of “blog as lighting rod” in order to stir the pot and spring-board his online presence to mainstream media. His ventures include a record label with Warner Bros.( Perezcious Music) , a radio gossip show (Radio Perez), a short-lived VH-1 TV program (Perez Sez) and a clothing line for Hot Topic. Perez’s efforts have certainly had successes and failures. TV, radio, music and now back to the web. The question is, does lighting strike twice? Can Perez emulate his own success in the blogosphere with quips, quotes and by skewering questionable taste?
left: Perez with Lady Gaga and with Kristen Cavallari at launch party for CoCoPerez.com held at Juliet on September 15, 2009 in New York City – other attendees spotted: Jill, Ramona, and Kelly from Real Housewives of NYC MTV’s Damien Fahey, Chrisette Michelle, Christian Siriano, Rosci from 106 and Park.
picture: nymag.com, thehillsgossiponline.blogspot.com