Mary Kate and Ashley Olsen have already produced a clothing line for Wal-Mart for tween girls and a fashion line for Harvey Nichols, the Row, named after Savile Row in London. The second collection of the Row, which will debut at Harvey Nichols July 25th, is comprised of stylish shirts, trendy jackets, chic knitted cardigans and hip skinny jeans.
Now the dynamic fashion duo are set to launch a new line, Elizabeth and James and is a partnership with Vernon, California based L'Koral Industries, owned by partners Peter Koral and Jane Siskin.
Mary-Kate and Ashley Olsen sees a woman "early 20s, figuring out life and just experimenting," wearing Elizabeth and James. "It's a sophisticated woman with a playful side and is still chic. It's someone who understands fashion and understands details and expects that as well."
Mary-Kate said they approached Siskin a year ago to become a partner in the label, which she hopes will fill "a void in the market that we thought we could definitely excel in."
Siskin said when she met with the girls, they seemed to be on the same page almost immediately.
Elizabeth and James is intended for a woman who wants a designer garment but cannot afford it, she said.
"It's a sophisticated, but a smart, shopper. It's someone who understands the design aspects of fashion [and] the designer product, but also doesn't want to pay designer prices," Ashley said.
Ashley said Elizabeth and James will launch domestically with four collections for spring, fall, holiday and resort in limited distribution.
This is one good reason for celebrity clothing lines if it is done right. Bringing many of us more choice in quality clothing if we cant always afford designer items. I have not personally seen the Row collection and have not seen reviews for Elizabeth and James but more choice is usually better.
Picture and source: frillr.com