Some news outlets are claiming that the Kate Moss clothing line sold at TopShop in the UK is far from the runaway success hoped for, indicated by sales that went for below retail on eBay. From personal experience, I can tell you that eBay is very much a shoppers paradise and very often a hit-and-miss proposition for sellers. The laws of supply and demand prevailed as 3,500 items from the Kate Moss inspired line were placed for auction. It isn't clear if the eBay sellers were by individuals seeking a profit making opportunity or people from TopShop themselves. The clothing line largely consists of dresses tees and jeans and is meant to be a "walk into Moss' wardrobe".
The long and short of it: Best sellers in London and Paris. Good reviews in London and tepid reviews in New York. And on eBay, well.. furious sells and then a lull. The quality of the design and construction of the clothes will be the best indicator for the long run. Kate Moss certainly adds publicity and hype. But all labels need marketing (see my many upcoming posts on emerging designers!), but at the end of the day it is all about quality to determine if this line has staying power. Gwen Stefani's label L.A.M.B. and Harajuku Lovers is an example of this.