Prominent designers, artists and musicians are donating their passion and creative talent for an exemplary project, Fashion Against AIDS.
H&M and the non-profit group, Designers Against AIDS, are collaborating in this campaign with the artists to promote a range of T-shirts, tank tops and hooded sweaters. The garments designed by the diverse group of artists are to support the campaign to promote awareness of HIV and AIDS among the world’s young people. The targeted group is 15-24 year-olds who make up 50% of new HIV cases.
This gifted and giving group include Rihanna, Chicks on Speed,Good Charlotte, Henrik Vibskov, Jade Jagger, Justice, Tiga, Ziggy Marley, Rufus Wainwright, Scissor Sisters, The Cardigans, Katharine Hamnett, Timbaland, Nina Persson and My Chemical Romance. Each of the artists gave their time and effort in the project free of charge and 25% of proceeds will go to HIV/AIDS prevention.
“Supporting the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause, “says Rihanna.
Fans, shoppers and supporters of this good cause will be able to purchase from this collection when it arrives at stores in February.
Rihanna, Rufus Wainwright, Chicks on Speed, Nina Persson, Katharine Hamnett, Ziggy Marley, Good Charlotte
Photographer: Daniel Jackson
Photographer: John Scarisbrick