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Antik Denim, True Religion to add accessories to fashion labels

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Commerce, Calif.–based premium-denim brand Antik Denim LLC, a division of Blue Holdings Inc., signed a licensing agreement with Max Ray Inc. for a line of accessories under the Antik label. The deal covers handbags, belts, small leather accessories and scarves for both men and women. The 18-month agreement is renewable for four consecutive one-year terms. Max Ray is based in Los Angeles and has produced accessories under its own labels and for national retailers, including Nordstrom, Anthropologie and Bebe, according to Paul Guez, chairman, chief executive officer and president of Blue Holdings.
Blue-jeans maker True Religion Apparel Inc. is branching out into the handbag business. The Los Angeles–based company has signed a licensing agreement with Jacobs & Leslie Hsu Designs, a designer and distributor of high-end purses and leather goods. The new handbag line will launch atthe Project Global Trade Show in Las Vegas in August and will begin shipping for the Spring 2008 season.


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