Will.i.am designs Hard Rock fashion uniforms

On June 19th at a party at the New York Hard Rock flagship, Black Eyed Peas front-man unveiled uniforms designed exclusively for the Hard Rock Hotel and Casino chain. 

"My goal was to create a look that exudes upscale rock 'n roll, leveraging the essence of the brand while contemporizing the staff's wardrobe to provide a more stylistic and fashion-forward appearance." says Will.i.am.

Will.i.am hard rock hotel and casino

His new designs will debut at Hard Rock’s two newest properties: Hard Rock Hotel and Casino Biloxi, opening July 7, and Hard Rock Hotel San Diego, opening Fall 2007. Hard Rock staff will wear the uniforms at eight other Hard Rock Hotel and Casino properties in operation or development in 2008.

Will.i.am hard rock hotel and casino fashion uniform

 

Will.i.am hard rock hotel and casino fashion uniforms

 

Will.i.am hard rock hotel and casino fashion uniform

The celebrity designer also has with Antik Denim, a clothing line called  i.am Antik, – a collaboration with design partner Lor-E Phillips.

 

pictures: scoopedlikeicecream.blogspot.com, starpulse.com

We will be happy to hear your thoughts

Leave a reply