Levi's is adding to it's tech fashion with the introduction of a mobile phone aimed at the younger market. The phone is to be released to the European Market this September.
The Levi's phone is offered in metallic silver, black and brown-copper. Stylish feminine "shiny silver" and "shiny sand" editions,featuring a 'mirror' screen have also been created for the fashion forward. "As pioneers of the connection between fashion and technology, we wanted to create an accessory that combines design aesthetics with consumer needs. We are confident that this phone lives up to the promise of the Levi's brand" ,says You Nguyen, Senior Vice President of Levi's Product.
Levi's also introduced last year the RedWire DLX Jean designed to carry your iPod with hip-controls – a joystick is sewn in for remote control operation of your iPod.
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