Glamor, seduction, style, allure…yep, I think they picked the right person in Dita Von Teese to design and front a limited edition lingerie collection for Wonderbra. The designs will be based on 1940s lingerie styles and vintage underwear fashion. The collection will be made up of three themes, or stories, revolving around her love of glamor and forties lingerie. I predict this will be a best seller (Tiny waistline not included). The collection will arrive in stores in the U.K and France in September.
"I've been passionate about beautiful lingerie my entire life, so to team up with Wonderbra is a great privilege for me and I am immensely proud of my collection,"
"I really hope that with this new range I can share my passion for sensual, wearable lingerie that will add a touch of glamour to people's lives,"
Dita Von Teese
So, what did 1940's lingerie look like? The third photo above, on the right is a brassiere ad from the forties. The advertisement shows a cone or bullet shaped bra typical of that era. Get an idea of perhaps what to expect from Von Teese's collection – below a video which shows a lingerie fashion show circa 1940s.
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photos: adclassix.com, dailymail.co.uk