Diesel featured holograms on the catwalk with models at its spring/summer 2008 preview in June. Marketing as well as presentation, which can be any fanfare to draw attention to a clothing line, is part of the business of fashion.
From elite haute couture anniversary shows that garner publicity for the ready-to-wear arm of a fashion house to the comparatively more pedestrian act of attaching a celebrity’s name to a clothing label, these are methods to get a brand noticed.
However, in this video released by Diesel, the holograms steal the show. There aren’t even any good views of the clothes. Technically impressive – yes. But even if tricks or gimmicks are employed, the focus should be on the clothing, right?
Amazon Prime Day Fashion Deals 2023
Amazon Prime Day Fashion Deals 2023 are for Fashion Lovers!
It's that time of the year again when it time to stay glued to your phones, laptops and/or desktops. Yes